Press Release: Nada Yada delivers in-store multi-touch displays to retail chain Hemtex
Malmö, 24th March 2015
Nada Yada delivers in-store multi-touch displays to retail chain Hemtex
Swedish interactive technology company Nada Yada announced today their cooperation with retail
chain Hemtex to deliver state of the art in-store multi-touch experiences nationwide. Large format
interactive displays are making big waves in the retail industry, merging traditional in-store
experiences with online shopping.
Malmoe-based Nada Yada specializes in creating interactive marketing experiences within the
retail, corporate and exhibition segments. Using an interactive table or wall, customers can interact
with the products and get an immersive brand experience. Large format touch displays bridge the
gap between E-commerce and traditional in-store sales, a vital component for a true omni-channel
strategy. Hemtex have engaged with Nada Yada based on this realization, to better connect with
their customer base. Nada Yada have delivered the initial displays installed in Hemtex prime
location stores, which will be followed by larger roll-out during 2015 to a majority of their outlets.
Christian Johnsson, CEO Nada Yada says: ”We are very excited and proud to support Hemtex
realizing their strategy. We have the know-how and high performance products to meet the
increasing demand in these environments.”
After technology trials, Hemtex chose to base their solution on Nada Yada’s multi-touch displays
using cutting edge multi-touch technology from FlatFrog. A perfect fit to ensure high performance
touch to meet customer usability expectations combined with unprecedented optical clarity for
stunning product presentations.
Martin Richardsson, e-commerce manager at Hemtex commented: “After trialing a more basic
touch solution, we realized through our discussions and support from Nada Yada, the importance
of combining performance hardware and software to ensure a successful roll-out to reach our goal
of an immersive customer experience in our stores. Thanks to the team at Nada Yada we feel
100% confident going into this project, and we are excited to give our customers the possibility to
interact with our brand in-store in new and exciting ways.”
For more information, please contact
Nada Yada AB
Christian Johnsson, CEO
Martin Richardsson, e-commerce manager
070-301 08 60
About Nada Yada AB
Nada Yada is a Malmö based consultancy company, specializing in touch and other interactive
technologies that can create new marketing experiences. The company was founded in 2008 and
all employees have thorough experience from interactive technology companies in Sweden and
internationally. Read more at www.nada-yada.com.
Founded in 1973, Hemtex is the leading textile retail chain in the Nordic region, with more than 160
physical stores in Sweden, Finland and Estonia. Read more at http://www.hemtex.se.